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Posts Tagged ‘Twitter’

Update – Burger King’s Twitter Account Hacked; Finally Suspended 1 1/2 Hours Later

February 18, 2013 Leave a comment

[Update: the @BurgerKing account was finally suspended about an hour and a half in.]

As I write this, Burger King’s Twitter Account (@burgerking) has been hacked by Anonymous and turned into a McDonald’s account with the parody storyline that BK has been acquired by McDonald’s.  It’s still posting updates (including photos of drug use and links to rap videos on YouTube) unabated.

What’s particularly amazing about this situation is that it’s now almost an hour into the hack and no one has taken action (neither Twitter, nor Burger King), though that may attest to the resourcefulness of LulzSec – the security wing of the unofficial hacker collaborative Anonymous.

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@BurgerKing Account Suspended

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Research on Twitter Vine Uploads by Topic

February 12, 2013 Leave a comment

After careful observation the six-second videos uploaded to Twitter Vine (courtesy of VinePeek.com which aggregates a live, unmoderated feed of everything into one stream) for several hours straight, my content analysis is as follows:

Research: Vine Uploads by Topic

Case Study Update: Family Promise GR Receives Toyota Truck

October 27, 2012 Leave a comment
Family Promise GR Receives Toyota Truck

Family Promise Director Cheryl Schuch, right, accepted a ceremonial key for the program’s new pickup truck at Toyota of Grand Rapids Thursday. (Photo courtesy of Michael Croff)

I was fortunate to work with a great team of people who helped Family Promise of Grand Rapids win Toyota’s “100 Cars for Good” competition this year (a full case study is available here).  Yesterday, the organization took receipt of the car which was another great public relations opportunity from the competition (which has given the organization a great platform to reach more members of the community).

West Michigan charity takes delivery of Toyota truck it won through Facebook contest
By Jim Harger | Grand Rapids Press | on October 26, 2012 at 11:49 AM

GRAND RAPIDS, MI – Family Promise of Grand Rapids took delivery of its new Toyota Tundra pickup this week thanks to its success in Toyota’s 100 Cars for Good competition earlier this year. (More)

Why Every Social Media Manager Should be Over 25*

July 21, 2012 2 comments

Loathe as I am to do it, I’m going to jump on the dogpile over University of Iowa student Cathryn Sloane’s misguided (and fact-bereft) post “Why Every Social Media Manager Should be Under 25.”

In it, Sloane argues that growing up with the nascent technologies lends young people a preternatural understanding of them that older people cannot grasp (as they are moored in old ways of thinking that cannot give transcendent insight).  As someone who just edged out of the 25-34 age group, the essay stung a bit.

It’s down on all fours with arguing that growing up with the Blu-ray video format means Hollywood should only hire directors under 25.

I’ll readily concede that age can sometimes hinder people from grasping new ways to use new technologies.  However, the idea that young people have a monopoly on creativity or tech-savvy is completely disputed by the facts.

First, take search.  Being able to query the web for information is perhaps the single most important skill for any digital professional.  People under 25 are wretched at it. Read more…

My Response to Twitter’s New Logo Use Guidelines

June 21, 2012 Leave a comment

My Response to Twitter's New Logo Use Guidelines

Does Every Employee Need Social Media Training?

June 13, 2012 1 comment

Make Your Employees Social Media Superheros

Earlier today, Sam Laird of Mashable wrote an article asking “Does Every Employee Need Social Media Training?”

Absolutely. All employees are brand ambassadors whether they want to be or not. There’s no way to stop information from flowing in or out of an organization. Social media policies are, by their very nature, reactive so by the time they come into play the damage is already done.

The only way to get ahead of (and hopefully avoid) the negative consequences of a radically-transparent world is to make sure employees are aware of the dynamics of the new world we live in where Internet connectivity is ubiquitous and everyone has a multimedia studio in their phone.

Focusing myopically on the negative possibilities in social media is like focusing only on the villains in comic books.  They’re only part of the equation (and often easily vanquished).

The flip side of the worry over employees and social media is that most organizations are missing out on POSITIVE opportunities (which are far more numerous than the negatives). Properly-focused and empowered, employees can wield the power of social media for an organization’s benefit (improving workflow, engaging customers, and sharing the stories that build a brand).

You don’t have to reinvent the wheel: there are loads of infographics, charts, checklists, fliers, videos and other resources a simple Google search away and the training can be as simple as an informal jam session that starts with you asking what employees’ questions are and building the conversation from there.