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Posts Tagged ‘tactics’

Case Study: Family Promise of Grand Rapids “Toyota 100 Cars for Good” Social Media Campaign Results

August 3, 2012 1 comment

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Thanks to the generosity and tech-savvy of West Michigan as well as the hard work of volunteers, Family Promise of Grand Rapids won a Toyota truck by pulling in the most support in the 2012 Toyota 100 Cars for Good contest.  This is the second win for a GR-based nonprofit in as many years.  Clearly this city has something going for it (take that Newsweek).

Thanks to everyone who helped!

Big kudos go to the core group of volunteers that helped make this win possible:

Rick Jensen, Terri Howe, Christine Hoek, Allison Root, Adrienne Wallace, Abby TaylorPete Brand, Amanda BrandKaitlin Brand, Angie Phillips, 834 Design and MarketingWondergem Consulting, Clark Communications and the WMPRSA Board.

It’s also worth noting that everyone was led by Cheryl Schuch – the Executive Director of FPGR who is a model for all leaders to learn from.  She’s truly invested in her organization and was closely-involved every step of the way.

Rick and Terri worked on the campaign on behalf of the West Michigan Chapter of the Public Relations Society of America (of which all three of us are board members – FPGR is WMPRSA’s current nonprofit client that we provide with two years of pro bono counsel as part of our PRforGOOD project).

The Strategy

Having helped Kids’ Food Basket come up with a winning strategy last year, Adrienne Wallace and I shared what we learned with the FPGR team (the case study for KFB is available here).  Here’s what we came up with: Read more…

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How to do a Quick and Dirty Public Relations Audit

November 15, 2011 Leave a comment

Quick and Dirty Public Relations Audit

Knowing where y0u stand is the first step to take when you’re developing a public relations strategy for an organization (or yourself).  Ideally, an audit is a detailed and expensive process involving a lot of primary research (with formal community sentiment surveys adhering to good research methodology standards) – but it doesn’t have to be.  In nearly all cases, any insight you can get is better than no insight.

There are simple things you can do at little or no cost to understand the state of your brand so you know the following (the good ‘ol SWOT acronym): Read more…

Coining a Term – “Burr Tweet”

October 17, 2011 Leave a comment

Burr Tweet (n) : A post on Twitter specifically-engineered to be retweeted and circulated by other users.  Characteristics of Burr Tweets:

  • They add value to multiple users or an entire audience segment
  • They are typically highly-relevant to a specific context (time/place/event)
  • They are around 120 characters so they may be easily re-tweeted (in either format)