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Posts Tagged ‘social media marketing’

Facebook Page Insights now go Way Back to the Inception of a Page

January 2, 2014 Leave a comment

When Facebook revamped its Insights feature for Facebook Pages last year, social media managers around the world rejoiced at the luxurious array of analytics and visualizations.  The only nagging shortcoming was that they could only be viewed in windows of three months at a time.

No longer.

Now you can scroll back to the very beginning of your Facebook fan page (or as my esteemed colleague Chris Tromp put it; “to inception”) and see graphs and charts of every possible metric, from likes to reach to engagement:

Facebook Likes From Inception to Present

Facebook Reach From Inception to Present

Facebook Visits From Inception to Present

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Will Social Media Marketers Become Obsolete Middle Men?

August 16, 2012 Leave a comment

The Point Where "Middle" Parties Become Irrelevant is where Easier Use / More Powerful Tools intersects With Increased  User Expertise

Demand for Social Media Marketing has exploded in the past decade as brands struggle to reach audiences beyond the increasingly-fractured traditional media consuming public.  Right now Social Media Marketers are able to take advantage of the public’s overwhelming ignorance about communicating via social media and get paid to navigate those spheres for their clients.

It won’t last forever.  It may not even last another decade.

Think of the travel industry.  Before ‘teh interwebz’ information used to be scarce, so it made sense to pay someone else with expertise to navigate the complicated pricing schemes and array of accommodations providers to do it for you.  Flash-forward to the year 2000 when the web came into its own in terms of providing easier ways to book airline tickets, hotel rooms and car rentals (as well as recommendation sites chock full of free expertise and reviews).  This great graphic from the Cleveland Plain Dealer says it all: Read more…

The “What I Actually Do” Meme – Social Media Marketing

February 15, 2012 1 comment

Back in the Dawkinsifier for another go at this meme…

What They Think I Do - Social Media Marketing