Posts Tagged ‘sm’

Why Every Social Media Manager Should be Over 25*

July 21, 2012 2 comments

Loathe as I am to do it, I’m going to jump on the dogpile over University of Iowa student Cathryn Sloane’s misguided (and fact-bereft) post “Why Every Social Media Manager Should be Under 25.”

In it, Sloane argues that growing up with the nascent technologies lends young people a preternatural understanding of them that older people cannot grasp (as they are moored in old ways of thinking that cannot give transcendent insight).  As someone who just edged out of the 25-34 age group, the essay stung a bit.

It’s down on all fours with arguing that growing up with the Blu-ray video format means Hollywood should only hire directors under 25.

I’ll readily concede that age can sometimes hinder people from grasping new ways to use new technologies.  However, the idea that young people have a monopoly on creativity or tech-savvy is completely disputed by the facts.

First, take search.  Being able to query the web for information is perhaps the single most important skill for any digital professional.  People under 25 are wretched at it. Read more…