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Posts Tagged ‘research’

Case Study: Kids’ Food Basket “Toyota 100 Cars for Good” Social Media Campaign Results

August 24, 2011 1 comment

Andrew Zimmern Retweets Adrienne Wallace's Appeal for KFB

As promised, here is the analysis of the social media campaign used to help win Grand Rapids-based nonprofit Kids’ Food Basket a much-needed delivery truck from Toyota’s “100 Cars for Good” campaign.

To show all the public relations majors out there that “Management by Objective” isn’t just an esoteric concept you memorize in a PR 200 class and subsequently forget, I’ve framed the analysis of the campaign in terms of the “RACE” acronym (Research, Action, Communication, Evaluation). Read more…

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What Does the Filter Bubble Mean for Measurement and Search Engine Optimization?

May 27, 2011 6 comments

Dotcom vs Dotorg

In my past post, I talked about the societal ramifications of the “Filter Bubble” as described by Eli Pariser.  Essentially Google and other web platforms (including social networking sites like Facebook) have been quietly manipulating what each of us sees so that everything is personally-tailored to us.  I tend to think that this pushes us further toward an unsettling future where we live in our own insular cocoons, distanced more starkly from those who aren’t like us.

The Filter Bubble also has serious ramifications for measurement and search engine optimization (SEO), practices of dire concern to anyone in public relations, marketing, or advertising.  If Google looks different to every single person searching it, what does that mean for PageRank? Read more…