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Posts Tagged ‘perception’

Not All Public Relations is Spin Just Like Not All FDA Approvals Are PhRMA Favors

August 23, 2011 1 comment

FDA Quote

Many thanks to Nancy F. Hughes, APR for alerting the Public Relations Society of America (PRSA) to a recent report published by the Food and Drug Administration (FDA) that blasts everything produced by the Public Relations profession as ‘inaccurate spin.’

The report, titled “Communicating Risks and Benefits: An Evidence-Based User’s Guide,” was written by Baruch Fischhoff, PhD, Noel T. Brewer, PhD, and Julie S. Downs, PhD and  distinguishes “risk communications” from “public affairs (or public relations).” Read more…