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Are Bloggers Journalists? Are Journalists Bloggers?

February 29, 2012 1 comment

Blogger vs Journalist Flowchart

Are bloggers journalists?

This debate continues to simmer as the traditional news-gathering industry undergoes a painful period of rapid evolution.

The answer to the question “are bloggers journalists?” can be answered by flipping the question on its head:

In an era where journalists increasingly write for digital versions of their newspapers (many of which have cut delivery to a handful of days per week or eliminated it completely)- publishing news DIRECTLY to the web without editorial oversight on every single story: are journalists bloggers?

Yes.  And vice versa.

Journalism is an activity, an ethic, a philosophy.  Historically it’s been bound by certain physical trappings: the masthead of a newspaper with a large circulation, rumpled oxfordcloth shirts, and thin spiral-bound notebooks.  No longer.

Even the structural and social components that used to define journalism have changed:

If you’re a blogger that subscribes to a code of ethics and strives for honesty and integrity – you’re a journalist.

If you’re a journalist that publishes your content electronically to a content management system – you’re a blogger.

Seeking Advice From Journalists who Made the Leap to “Brand Journalism”

December 21, 2011 Leave a comment

The Public Relations Society of America asked me to write a little piece on Brand Journalism for a series they’re doing on trends for 2012 (“#PRin2012: 12 Trends That Will Change Public Relations“).

As a follow-up, I’d love to hear from journalists who recently made the jump to public relations who perform a similar journalistic role for their company/organization – reporting on its “news.”

If you’re a news professional who now reports on a company/organization’s news in a PR role and you’re interested in sharing your insights, please visit this form (I will gladly keep your personal information confidential and attribute your comments anonymously if you request).