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Posts Tagged ‘infographic’

Social Media Platforms by Monthly Active Users (Graphic) – 2015 Update

April 8, 2015 Leave a comment

Every so often I’ll try to take the temperature of the social media world and try to dig up the latest numbers for how many monthly active users (MAUs) are on the dominant social media platforms. Here’s the latest result (done on 1/31/2015).

Social Media Platforms by Monthly Active Users 2015 Graphic

Social Media Platforms by Monthly Active Users Graphic

Here’s a version with a transparent background in case you’d like to use it for slideware.

Some notes:

  • This measure isn’t entirely scientific; it’s based on reports on blogs and in the news media. I believe in all cases the numbers are self-reported – so take them with a grain of salt (I’m not aware of any sort of independent body that actually goes in to look at the data and verify any of these numbers). Given that many of these companies are publicly-traded, one can easily imagine the temptation to tweak the numbers to eke out a positive quarter.
  • For these graphics, I focus primarily on platforms that businesses are currently using. There are some new additions in this arena as companies and organizations are dipping their toes in (chiefly WhatsApp and Snapchat).
  • In some cases it’s difficult to get the latest numbers (I suspect because the platforms are experiencing stagnant or declining use) so I’ve pushed those platforms off the main chart and tagged them with “unknown.” Foursquare, for example, split itself into two separate platforms (Foursquare – offering Yelp-like reviews, and Swarm – retaining the “check-in” feature of Foursquare) and the company doesn’t discuss their user base except to say that they have 55M users which is too vague.
  • Though they boast 347M “total users,” Linkedin is likely flat in MAU growth; the 187M users number comes from February of 2014. Linkedin is a platform that people tend to use the “Ronco Oven” model for use: “set it and forget it” (creating a profile and then neglecting to interact or update it until they’re searching for a new job).
  • You can find the previous version of this graphic (from 2014) here.
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A Guide for White People: Should I Wear Blackface for Halloween?

October 27, 2014 Leave a comment

Without fail, photos emerge every Halloween of caucasian partygoers in blackface. To help mitigate the damage this moronic ritual causes both to cultural relations in the US and the personal reputations of the people who inexplicably think it’s a good idea, I’ve put together this handy decision tree to advise my fellow crackers on the prudent course of action for this year’s costuming.

Guide: Should I Dress in Blackface for Halloween?

Social Media Platforms by Monthly Active Users [Graphic]

April 5, 2014 1 comment

A few years ago, I put together a graphic illustrating the size of many of the top social media sites in comparison to one another. It’s about time I did a revision – so here is one for 2014 in case you happen to find it helpful.

Social Media Platforms by Monthly Active Users 2014

Social Media Platforms by Monthly Active Users 2014

Notes about the methodology:

  • This version illustrates Monthly Active Users (MAU) instead of Total Users. Total users has become a meaningless number as the use of social media has continued to rise, as many more people have occasion to create multiple accounts (particularly spammers). Moreover, social media is no longer trying desperately to convince the mainstream world that it is important; it’s got that locked down. Now it’s trying to convince the mainstream world that it is relevant and useful (primarily to drive commerce).
  • Several platforms (Flickr, Foursquare, Reddit, Tumblr, Vine, and WordPress) don’t readily publish statistics on their monthly active users. This is almost certainly because those numbers are lower than they would like them to be – so they try to cheat by using numbers like “views” or “posts published.” I thought it important to call out that they’re trying to buck the trend toward disclosure by noting them on the chart.
  • Wikipedia is in the unfortunate position of being a vital centerpiece of digital life, but having comparatively fewer monthly active users because of the passion and knowledge required to be a Wikipedian. Participating in Wikipedia requires coding knowledge, as well as objectivity – to keep entries as objective as possible, people with a connection to topics are discouraged from contributing to those entries.

The Presidential Race may be Close but Google is Winning Election Reporting

November 7, 2012 Leave a comment

There has been some pretty impressive tech on display during the 2012 election, but one of my favorites has been Google’s Election results:

Google's Amazing Election Results Reporting

Their live, interactive display that allows the same sort of smooth and intuitive navigation as Google Maps is truly stunning.

In addition to mapping county by county data, they’ve also tied in a variety of analytics and news sources from their various other platforms from Youtube to Insights to Trends.

Not only are they doing real-time mapping of the reported results, but they’re tracking where the AP has called the race for one candidate or another (I’d love to see them wrap in more news outlets and who they’re calling the races for – unfortunately they have an exclusive arrangement with the Associated Press).

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More of this, please.

 

[Infographic] Teaching By the Numbers

January 12, 2011 Leave a comment

I usually don’t post the work of others on my blog, but TeacherSalaryInfo.com didn’t do a good job of making the content social:

Teaching America
Via: Teacher Salary Info