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Posts Tagged ‘gawker’

Journalists: Check Thyselves – Bad Pitches are a Two-Way Street

June 14, 2012 1 comment

Shotgun Spam PR Pitches

Why is a bad pitch worse when it comes from a Public Relations Pro than when it comes from an Ad Sales Representative?

I ask that question after reading another article (Social Media Makes Bad Pitches Go Viral–And Can Save PR From Itself | by Amber Mac | FastCompany) blasting the entirety of the public relations world for irrelevant and careless pitches they’ve received via email.  The strident calls for PR to reform itself are ever-present; Gawker even has a separate category for showcasing shoddy PR (PR Dummies).

I wonder how many journalists are aware of the fact that at the same time they’re bemoaning poorly-targeted spam PR pitches, many PR Pros are bemoaning poorly-targeted spam Ad Sales/Sponsorship spam pitches from ad sales reps who work for the organizations that underwrite those journalists’ activities. Read more…

No Truce, Newsweek – The Six One Six is Coming at You

May 27, 2011 2 comments

Newsweek Says Grand Rapids is Dying (While Circulation Plummets)

After declaring Grand Rapids, Michigan a “dying city,” Newsweek is now backing off the characterization after GR’s flashmob empresario Rob Bliss organized the world’s largest lipdub video in response to the charge.

Perhaps written up best by Gawker (“Dying Michigan City to Newsweek: Drop Dead”), the response boggled my mind:

“To the Grand Rapids crowd:

First off, we LOVE your YouTube LipDub. We’re big fans, and are inspired by your love of the city you call home.

But so you know what was up with the list you’re responding to, we want you to know it was done by a website called mainstreet.com—not by Newsweek (it was unfortunately picked up on the Newsweek web site as part of a content sharing deal)—and it uses a methodology that our current editorial team doesn’t endorse and wouldn’t have employed. It certainly doesn’t reflect our view of Grand Rapids.”

A couple of immediate concerns spring to mind:

  • Newsweek recycles content under its masthead?
  • Newsweek publishes analysis it doesn’t even stand behind?
Talk about the Lamestream Media.

Here’s my problem:  A Facebook status update is hardly as prominent as an article on Newsweek’s website.  Fairness demands that Newsweek publish a retraction of equal prominence.

As Grand Rapids (along with the entire state of Michigan) attempt to attract emerging industries to the state to diversify our economy (which suffered so greatly recently because decades of incompetent leadership allowed us to grow far too dependent on manufacturing) – publishing a characterization like this isn’t just an interesting diversion; it has real economic ramifications.

As I teach my Communication students: perception is extraordinarily powerful.

So my challenge to Newsweek still stands: let’s wait five years and see which institution better fits the adjective “dying.”  

It’s on.  Time to take yer beatin’ like a grown-up.