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Posts Tagged ‘filter bubble’

Will the Filter Bubble Render Social Bookmarking Obsolete?

December 9, 2011 3 comments

Will the Filter Bubble Render Social Bookmarking Obsolete?

I don’t know – I’m just asking.

The Context

For clarification, the “Filter Bubble” is a term coined by Eli Pariser referring to the practice of search engines (most notably Google which enjoys the largest market share) tailoring search results to each individual user using an algorithm that takes into account that user’s online behavior (Pariser’s TED Talk on the subject is available here – recommended watch).  So depending on what sites I regularly view, what terms I search for, how long I spend on pages, whether or not I hit the “back” button immediately after viewing a page – the results I will see are different from the results you will see.  The concern expressed by Pariser is that it’s further helping us insulate ourselves away from people and ideas that are different from our own, allowing us to live in a self-reinforcing “bubble.”  Beyond cramping our ability to broaden our outlook, there are also nefarious possibilities – that, for example, those in charge of the algorithms that power search results could quietly weed out unflattering content or the content of competitors.

Social Bookmarking” is a practice facilitated by a variety of platforms and tools in which individual users curate the limitless content of the web by adding their own categories, terms, tags, keywords, and even annotations based on how they perceive that content.  So, for example, if I go to Slashdot – I know that I will see “news for nerds” whereas if I use Digg – I will see more entertainment-themed content with a specific philosophical/political bent applied to it.  (The brilliant satirical site Uncyclopedia has particularly hilarious send-ups of both Slashdot and Digg that illustrate their nuances.)

The Future of Social Bookmarking

Here’s how my train of logic goes: Read more…

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What Does the Filter Bubble Mean for Measurement and Search Engine Optimization?

May 27, 2011 6 comments

Dotcom vs Dotorg

In my past post, I talked about the societal ramifications of the “Filter Bubble” as described by Eli Pariser.  Essentially Google and other web platforms (including social networking sites like Facebook) have been quietly manipulating what each of us sees so that everything is personally-tailored to us.  I tend to think that this pushes us further toward an unsettling future where we live in our own insular cocoons, distanced more starkly from those who aren’t like us.

The Filter Bubble also has serious ramifications for measurement and search engine optimization (SEO), practices of dire concern to anyone in public relations, marketing, or advertising.  If Google looks different to every single person searching it, what does that mean for PageRank? Read more…

A Proposal for the Filter Bubble and the Future of Objectivity

May 26, 2011 5 comments

The Filter Bubble

So, first off, you need to watch Eli Pariser’s TED Talk about “The Filter Bubble.”  It’s getting a lot of traffic and discussion.

Okay.  Disturbed?  I am.

Human beings have a hard enough time agreeing on the basic facts of any given situation.  We don’t need more impediments in the way of our shared perception of reality.  In spite of the fact that more people have greater access to more information and interaction online today, I think most people would agree the United States is more polarized (particularly political rhetoric) than it has been in some time (and some research  even says we’re less informed). Read more…