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Posts Tagged ‘Facebook’

Does Every Employee Need Social Media Training?

June 13, 2012 1 comment

Make Your Employees Social Media Superheros

Earlier today, Sam Laird of Mashable wrote an article asking “Does Every Employee Need Social Media Training?”

Absolutely. All employees are brand ambassadors whether they want to be or not. There’s no way to stop information from flowing in or out of an organization. Social media policies are, by their very nature, reactive so by the time they come into play the damage is already done.

The only way to get ahead of (and hopefully avoid) the negative consequences of a radically-transparent world is to make sure employees are aware of the dynamics of the new world we live in where Internet connectivity is ubiquitous and everyone has a multimedia studio in their phone.

Focusing myopically on the negative possibilities in social media is like focusing only on the villains in comic books.  They’re only part of the equation (and often easily vanquished).

The flip side of the worry over employees and social media is that most organizations are missing out on POSITIVE opportunities (which are far more numerous than the negatives). Properly-focused and empowered, employees can wield the power of social media for an organization’s benefit (improving workflow, engaging customers, and sharing the stories that build a brand).

You don’t have to reinvent the wheel: there are loads of infographics, charts, checklists, fliers, videos and other resources a simple Google search away and the training can be as simple as an informal jam session that starts with you asking what employees’ questions are and building the conversation from there.

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Demanding Facebook Passwords is the Same as Demanding Online Banking Passwords

April 3, 2012 2 comments

Employers Demanding Facebook Logins

A disturbing trend has ramped up over the past couple of years: employers demanding the login credentials for the Facebook accounts of their employees.  Another example of this cretinism reared its ugly head here in Cassopolis, Michigan at Lewis Cass Intermediate School District where teacher’s aide Kimberly Hester was fired for refusing to cough up her password to administrators after posting a nondescript and safe-for-work photo of a co-worker’s pants around her ankles.

What makes this case doubly-stupid is that was completely unnecessary: if the school needed documentation of the alleged transgression, it could have taken a screen capture from the account of the local parent who raised the issue with the administration in the first place.

Demanding the Facebook credentials of an employee is just as outlandishly-inappropriate as demanding the login credentials for an employee’s online banking account.  Employers should consider such a request with exactly the same level of caution (because they could open themselves up for liability).

Here’s why: Read more…

How Not to be a Social Media N00b – Resources From the 2012 NCMPR National Conference in San Francisco

March 25, 2012 Leave a comment

San Francisco Trolley

On March 11, 2012 I did a pre-conference workshop at the 2012 Conference of the National Council for Marketing and Public Relations (NCMPR).  It’s an organization for marketing and PR professionals in higher education at 2-year colleges.  Below you can find the resources from that presentation (the slides, handout, audio, and some video).

ncmpr2012hownottobeasocialmedianoob

If you found the materials or the workshop to be helpful, I’d appreciate a review on Linkedin.  Hopefully I’ll get the opportunity to do more workshops like these.

Video:

Handout:

  • How Not to be a Social Media N00b (.pdf) [I essentially crammed a variety of social media resources into this handout with brief descriptions so that attendees wouldn’t have to scramble to take notes while I blathered on.]

Slides:

Audio:

Chart – Social Media Platforms by Number of Users

March 8, 2012 12 comments

I threw this chart together for a presentation I’m doing; it includes current numbers for some of the more prominent social networking platforms (including Facebook, Twitter, Google+, YouTube, Pinterest, Spotify, Wikipedia, Foursquare, Pandora, Digg, etc.).  Hopefully I’ll be able to kick out updated versions every few months. [Updated to include MySpace – originally I had left them off because they’re the only major social networking platform that has actually lost users.]

Visualizing Social Media Platforms by Number of Users

Six Reasons Why the Facebook IPO is the Beginning of the End

February 13, 2012 7 comments

Facebook's IPO Will Monetize the Goose That Laid the Golden Egg

By now everyone with access to the Internet (and even a lot of people who don’t) are aware that Facebook filed for an Initial Public Offering.

If every other social networking platform in the history of the web is a guide, this signals the beginning of the end for Facebook.  Private corporations are freer from the pressure to drum up wads of cash in the short term than publicly-traded companies.  They are also more resilient in the face of economic challenges than private companies because they can absorb a period of shrinking profits instead of scrambling to implement drastic measure (like mass layoffs) to quickly cook the books for a pennywise short term jump in profits.

Here’s why Facebook will suffer from the rush to monetize the gigantic community of users it has amassed: Read more…

What we Learned From the Passing of a Best Friend Carried on the Fleet Feet of Social Media

January 13, 2012 Leave a comment

The Passing of a Best Friend Carried on the Wings of Twitter

A sad note that marred an otherwise unseasonably-warm and dry week in Grand Rapids was the death of a blogger’s dog after a careless right turn by a man driving a truck who then left the scene (even though he later admitted to being aware that the distraught owner was trying to flag him down; I also refuse to believe he didn’t know he’d hit something).

The dog’s owner wrote a moving essay about the experience that has touched all of us.  He also provided an example of forgiveness and compassion that I’ll think long and hard about for the rest of my life.

The Incident

There were witnesses to the tragic accident and the reaction of the driver of the truck.  As is increasingly the case, those witnesses had access to smartphones and tweeted what they had witnessed.  One witness, who I’m proud to call a friend, took action and captured information about the truck and its driver.  The truck was a work vehicle, so it was emblazoned with the name of the business – and the witness also managed to get (and tweet) the license plate. Read more…

How to Hack the New Facebook Profile – Updated

January 5, 2012 Leave a comment

[Updated] Facebook again changed its front page (as social networking platforms are wont to do), which means that the dynamics for hacking the front page have changed yet again.  Here’s how to have fun with (or for marketing/pr types – how to “leverage/maximize”) the new Timeline Profile:

1.  Make sure you have the new Timeline.  Your profile should look like this (with the small profile icon and the large, horizontal background):

The New Facebook Timeline Profile

The New Facebook Timeline Profile

2.  If you don’t – you can get instructions on how to sign up for the new Facebook Timeline here.

3.  If you’re graphically-inclined, the world is your oyster.  A lot of clever people have come up with interesting ways to utilize the new profile.  If, like most of us, you’re not graphically-inclined – there are already a number of tools to create customizable background images.

Mashable has an excellent pre/review of them here “Facebook Timeline Customization: 5 Tools for Killer Cover Photos”.  Thus far my favorite one that I’ve used is CoverCanvas; it’s the one I used to create the above image for my background. Read more…