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Posts Tagged ‘facebook ads’

Budweiser Fights Back Against Watering Down Accusations With Social Ads

March 3, 2013 Leave a comment

Today I noticed in my social stream on Facebook that Budweiser was using ads to fight back against the accusations that they are watering down their beer.

This little advertisement popped up humorously takes a jab at the plaintiffs in a lawsuit by offering the possibility that they mistakenly tested one of the cans of water Anheuser-Busch has produced to meet the emergency needs during one of the recent crises like Hurricane Sandy (a practice that dates back to the San Francisco Earthquake of 1906):

Budweiser Rebuttal Facebook Ad

 

Other than the ads BP blanketed the socialsphere with following the Deep Water Horizon disaster, I don’t think I’ve seen much of this practice by major corporations.  I actually think it’s a smart and effective strategy (particularly in the budget department).  It simultaneously addresses the lawsuit while reminding the public of its social good campaigns.

The only criticism I have of the ad as a public relations move is that it doesn’t send those who click on it to a page addressing the accusations, rather it goes to Budweiser’s main fan page (which likely won’t help address the crisis among people who aren’t familiar with it).  There’s print on the ad that likely explains this, but it’s far too small to read in the tiny dimensions of a Facebook ad.

Budweiser Facebook Fan Page

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Will Social Media Marketers Become Obsolete Middle Men?

August 16, 2012 Leave a comment

The Point Where "Middle" Parties Become Irrelevant is where Easier Use / More Powerful Tools intersects With Increased  User Expertise

Demand for Social Media Marketing has exploded in the past decade as brands struggle to reach audiences beyond the increasingly-fractured traditional media consuming public.  Right now Social Media Marketers are able to take advantage of the public’s overwhelming ignorance about communicating via social media and get paid to navigate those spheres for their clients.

It won’t last forever.  It may not even last another decade.

Think of the travel industry.  Before ‘teh interwebz’ information used to be scarce, so it made sense to pay someone else with expertise to navigate the complicated pricing schemes and array of accommodations providers to do it for you.  Flash-forward to the year 2000 when the web came into its own in terms of providing easier ways to book airline tickets, hotel rooms and car rentals (as well as recommendation sites chock full of free expertise and reviews).  This great graphic from the Cleveland Plain Dealer says it all: Read more…