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Posts Tagged ‘do it yourself’

Will Social Media Marketers Become Obsolete Middle Men?

August 16, 2012 Leave a comment

The Point Where "Middle" Parties Become Irrelevant is where Easier Use / More Powerful Tools intersects With Increased  User Expertise

Demand for Social Media Marketing has exploded in the past decade as brands struggle to reach audiences beyond the increasingly-fractured traditional media consuming public.  Right now Social Media Marketers are able to take advantage of the public’s overwhelming ignorance about communicating via social media and get paid to navigate those spheres for their clients.

It won’t last forever.  It may not even last another decade.

Think of the travel industry.  Before ‘teh interwebz’ information used to be scarce, so it made sense to pay someone else with expertise to navigate the complicated pricing schemes and array of accommodations providers to do it for you.  Flash-forward to the year 2000 when the web came into its own in terms of providing easier ways to book airline tickets, hotel rooms and car rentals (as well as recommendation sites chock full of free expertise and reviews).  This great graphic from the Cleveland Plain Dealer says it all: Read more…

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How to do a Quick and Dirty Public Relations Audit

November 15, 2011 Leave a comment

Quick and Dirty Public Relations Audit

Knowing where y0u stand is the first step to take when you’re developing a public relations strategy for an organization (or yourself).  Ideally, an audit is a detailed and expensive process involving a lot of primary research (with formal community sentiment surveys adhering to good research methodology standards) – but it doesn’t have to be.  In nearly all cases, any insight you can get is better than no insight.

There are simple things you can do at little or no cost to understand the state of your brand so you know the following (the good ‘ol SWOT acronym): Read more…