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Because We’ve Always Done it That Way: Why Newsletters Must Die

October 20, 2011 Leave a comment

Why Newsletters Must Die

It’s often tough to break old habits.  Smoking.  Biting your fingernails.  Paying attention to the Westboro Baptist Church.

Organizations large and small seem completely unable to break themselves of the habit of newsletters; particularly for employee communication.  Even though it’s 2011 and technology is enabling video gamers to make unprecedented advances in AIDS research, we’re stuck on delivering static text in columns – sometimes sacrificing trees (and staff time) to circulate it.

Newsletters need to die – here’s why: Read more…

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