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More PR Trouble for BP: Great Case Study in the Filters of the Web

June 1, 2010 Leave a comment

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I wrote a while earlier about the impact of the new era of transparency on BP’s continuing public relations crisis.  Since then, a couple of other new phenomenon caught my attention:

  • Google Sidewiki: This somewhat-forgotten tool created by Google to accompany webpages and help contextualize them with user contributions has a bit of content that isn’t exactly kind to BP.
  • The Black Oil Firefox Plugin:  Designed by design agency Jess3, this add-on to Firefox makes the pages viewed by your browser look like a redacted document from the CIA as it blacks out references to British Petroleum (the blacked out portions eventually animate and drip ala crude).

These two items may seem like frivolous distractions, but they’re not.  They’re exquisite reminders of how little control we exercise over the web, particularly as the content that populates it and the tools that browse it become more and more sophisticated and oriented toward individual control.

You can spend all the time you want tweaking your website until it’s just the way you want, but what you create may not at all be what ends up being delivered to the end user.