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Posts Tagged ‘2012’

The Presidential Race may be Close but Google is Winning Election Reporting

November 7, 2012 Leave a comment

There has been some pretty impressive tech on display during the 2012 election, but one of my favorites has been Google’s Election results:

Google's Amazing Election Results Reporting

Their live, interactive display that allows the same sort of smooth and intuitive navigation as Google Maps is truly stunning.

In addition to mapping county by county data, they’ve also tied in a variety of analytics and news sources from their various other platforms from Youtube to Insights to Trends.

Not only are they doing real-time mapping of the reported results, but they’re tracking where the AP has called the race for one candidate or another (I’d love to see them wrap in more news outlets and who they’re calling the races for – unfortunately they have an exclusive arrangement with the Associated Press).

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More of this, please.

 

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Seeking Advice From Journalists who Made the Leap to “Brand Journalism”

December 21, 2011 Leave a comment

The Public Relations Society of America asked me to write a little piece on Brand Journalism¬†for a series they’re doing on trends for 2012 (“#PRin2012: 12 Trends That Will Change Public Relations“).

As a follow-up, I’d love to hear from journalists who recently made the jump to public relations who perform a similar journalistic role for their company/organization – reporting on its “news.”

If you’re a news professional who now reports on a company/organization’s news in a PR role and you’re interested in sharing your insights, please visit this form (I will gladly keep your personal information confidential and attribute your comments anonymously if you request).