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Too Legit to Quit QR Codes (Don’t do it Just to do it)

May 10, 2011 Leave a comment

[This post is featured at Grand Rapids Social Diary as a guest editorial for May 24, 2011!]

Hammer ... err ... QR Code Time!

QR or “Quick Response” codes have been around Asia since 1994, and a few years ago they finally started to pop up in the US.  There was a brief period a couple of years ago where they were a fad (a way for the tech savvy to show off).

Sadly, just like the ascot or Hammer Pants, that time has passed.  If you want to use QR codes now, you’ll want to have a very specific, well-defined strategy that makes use of their unique properties.

Here are some questions you’ll want to ask yourself: Read more…

The Relentless March of Radical Transparency: Polar Rose

April 22, 2009 2 comments

Flickr’s about to get more interesting.

Polar Rose, a new web application, can recognize faces in Flickr photos and tag them. I was wondering when this was finally going to happen (now I wonder how quickly it will be rolled out to other social media platforms like Facebook/MySpace). Now you can find all of those photos of you holding a corndog with your gut hanging out, unaware that you’re standing behind a family taking a group photo at a the local street fair.

It’s going to get a whole lot harder for people to lie about where they were in an era when a stray photo someone took from across the street that happened to catch you in the frame is suddenly part of the accessible permanent evidentiary record. Good or bad, it’s the new reality of radical transparency.