Radian6, Cision, Wildfire, SocialRadar, Trackur, Alterian SM2, Sysomos, Lithium, Viralheat, Brandwatch, UberVU, Trendrr, Trackur … all good tools with rich featuresets… Read more Google Needs to Offer a Social Media Monitoring Service
[Disclosure: I applied for the University of Michigan Social Media Director position.] In October of 2011, the University of Michigan… Read more Social Media Director at U of M Becomes Casualty of Social Media Transparency
Online nothing goes away, and anything can come to light if enough time and pressure are applied. George Zimmerman is… Read more George Zimmerman is the Latest Case Study of Radical Transparency – the MySpace Page
One of the first places people go (from Google, that is) for quick answers and information is Wikipedia. The size… Read more Important Research on the Relationship Between Public Relations and Wikipedia
Earlier this week, a YouTube video from a security camera made the rounds showing a FedEx employee carelessly tossing a… Read more FedEx Deserves a Black Belt in Crisis Management for Response to Viral Video
The answer is you wouldn’t. Yesterday I received a spam email from “Paul” at “Social Brand Online” in my Linkedin… Read more Why Would You Hire a Social Media Strategy Company That Isn’t Social?
The Muskegon Chronicle (“Personal drinking photos could get teachers fired in Muskegon”) and Michigan Education Report (“More districts eye social media… Read more Muskegon Public Schools New Social Media Policy an Unenforceable Slap in the Face to Employees and Students
Update: Senator Brownback has apologized for the actions of his staff which he has characterized as an “overreaction.” This is… Read more Case Study: Brownback Administration Shows How Not to Handle Dissent on Twitter
While in Grad School I became familiar with the work of Norbert Weiner, originator of the theory of Cybernetics and… Read more You’re Asking the Right Questions – But Are They to the Right People?
[Warning: the title of this blog post is entirely facetious.] One of my favorite charities in West Michigan, Kids Food… Read more For my Next Trick I Will Win a Truck Using Only the Power of Social Media