Home > Social Media, Uncategorized > Marketers in Motion Podcast: Episode 2 – Social Media’s Next Era

Marketers in Motion Podcast: Episode 2 – Social Media’s Next Era

February 7, 2019 Leave a comment Go to comments

The social media landscape today bears little resemblance to the one many marketers are still operating in. Organic reach is dead, but in its place, we have the best tools for targeting and attribution ever devised (and growing smarter every day). Free yourself from worrying about “frequency” and “best times to post,” and learn where you should be spending your energy. To extract the full measure of benefit from social media today, legacy “owned” channels like one’s website and email marketing have renewed importance as valuable data points to feed the self-optimizing machines of PPC advertising. Listen here…

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