Seeking Advice From Journalists who Made the Leap to “Brand Journalism”

The Public Relations Society of America asked me to write a little piece on Brand Journalism for a series they’re doing on trends for 2012 (“#PRin2012: 12 Trends That Will Change Public Relations“).

As a follow-up, I’d love to hear from journalists who recently made the jump to public relations who perform a similar journalistic role for their company/organization – reporting on its “news.”

If you’re a news professional who now reports on a company/organization’s news in a PR role and you’re interested in sharing your insights, please visit this form (I will gladly keep your personal information confidential and attribute your comments anonymously if you request).

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