I’ve been using the geolocation check-in social networking platform Foursquare since November 10, 2009 – long before it was available in the area I lived in. I’ve racked up numerous badges and mayorships in that time, and it was great reluctance that I decided to revoke my own mayorship of Grand Rapids Community College today.
It needed to happen, however.
Now that Foursquare has reached a critical mass of users (in April of 2010 it reached 1 million and now it has 10 million users), it no longer needs early adopters to promote it and spur use in many more places. There are now people (students in our case) checking in on a daily basis, once that happens the venue should become a place for the “customers” of an organization – not so much its employees.
The reasons for this are obvious: Foursquare exists to drive engagement with an organization or brand and it’s primarily the customers that those organizations need to drive engagement with. There are still many opportunities to use it as an employee relations tool (creating special sites for employees to check in, and ways to offer rewards to those employees) – so if you’ve reached the tipping point, it’s time to shift how you use Foursquare to accommodate the growth.
Best of luck, prospective GRCC Mayors – may your signal strength be strong, and your checkins swift and lag-free.