Revoking my Own Mayorship on Foursquare

I’ve been using the geolocation check-in social networking platform Foursquare since November 10, 2009 – long before it was available in the area I lived in.  I’ve racked up numerous badges and mayorships in that time, and it was great reluctance that I decided to revoke my own mayorship of Grand Rapids Community College today.

It needed to happen, however.

Revoking my Foursquare Mayorship

Now that Foursquare has reached a critical mass of users (in April of 2010 it reached 1 million and now it has 10 million users), it no longer needs early adopters to promote it and spur use in many more places.  There are now people (students in our case) checking in on a daily basis, once that happens the venue should become a place for the “customers” of an organization – not so much its employees.

The reasons for this are obvious: Foursquare exists to drive engagement with an organization or brand and it’s primarily the customers that those organizations need to drive engagement with.  There are still many opportunities to use it as an employee relations tool (creating special sites for employees to check in, and ways to offer rewards to those employees) – so if you’ve reached the tipping point, it’s time to shift how you use Foursquare to accommodate the growth.

Best of luck, prospective GRCC Mayors – may your signal strength be strong, and your checkins swift and lag-free.


5 thoughts on “Revoking my Own Mayorship on Foursquare

  1. Mark L. Curtis says:

    Kudos on revoking yourself as mayor.

    I couldn’t agree more, as you may recall when I brought this subject up on Twitter a few weeks back about Britney being mayor of KFB. When it comes to Foursquare, employees have an obvious advantage for attaining this title.

    Venues need to learn how to take advantage of this and find ways to attract more check ins through specials offered to those who attain “Mayor” status. In GRCC’s case, maybe bookstore discounts, or a fee wavier.


  2. Jeremy Bronson says:

    Has Foursquare reached a tipping point?

    Let’s say GRCC has 1,400 students, who, since November 2009, have each been on campus 75 times per year in 2 full years. This makes 210,000 potential check-ins. 1% of that is not insignificant, considering the technology, time, and interest needed to check in, but is it a critical mass?

    For us at Celebration! Cinema, Foursquare use is certainly growing. In fact, the percentage of people who check in has doubled since January! But, that doubling is from 0.15% to 0.3%. Three out of every thousand people check in. Those three per thousand who do check in are very valuable – they’re voluntarily sharing a data-rich URL declaring that they are patronizing our business, which is why they should be encouraged and rewarded – but it’s important to put that number in the context of its potential.


    1. Derek DeVries says:

      I’d definitely say that when I say “critical mass” – I just mean enough users to sustain an interest in vying for mayorships. Unfortunately GRCC doesn’t have some of the great enticements of Celebration Cinema (like the Zoetrope badge or the specials on combos).

      Fortunately in a “Long Tail” world – that’s all you need, because the cost barrier for us to provide this form of engagement is so low.


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