Home > Public Relations, Social Media, Social Networking, Twitter > Don’t Get the Point of Twitter? Good – I Don’t Want you to

Don’t Get the Point of Twitter? Good – I Don’t Want you to

Keep the Bewildered Herd off Twitter

PR legend Walter Lippmann once wrote in his seminal book Public Opinion:

“The public must be put in its place, so that it may exercise its own powers, but no less and perhaps even more, so that each of us may live free of the trampling and the roar of a bewildered herd.”

The people who don’t understand Twitter (or social media in general) are members of the bewildered herd, and I hope they stay off Twitter.

If you don’t understand the value of ubiquitous access to a hive mind that can put you in contact with experts, celebrities, public officials, news agencies, and your best friends – I implore you to stay off Twitter.  Here’s why:

  • While you’re holding on the phone for customer service, listing to a muzak rendition of Rebecca Black’s “Friday” and trying not to put a gun in your mouth, I’m getting a real-time response from the same company’s social media response team.
  • While you’re banging your head against your keyboard trying to come up with a list of recommendations for products or services for a project you’re working on, I’m pulling in great options from a panel of experts through a hashtag-enabled chat.
  • While you’re staring blankly at a Youtube video wondering what it means, I’m swimming in a sea of memes that enrich my grasp of the culture around me.
  • While you’re searching the classified ads for jobs, I’m networking with professionals across the country (and around the world) that I can tap into for assistance (all of whom have a chance to measure my contributions online through their interactions with me).

If the bewildered herd migrates to Twitter, it’ll be dumbed down and us early adopters will have to find another secret enclave to retreat to so that we can stay 140 characters ahead of you.

So thank you for being ignorant, and please – carry on.

  1. April 15, 2011 at 10:37 am

    “Bewildered herd” says it all… well put my friend!


  2. Bewilderedbutnotstupid
    April 20, 2011 at 12:49 pm

    Wow, you are the “Vanguard of Awesome.” Lets not perpetuate digital Lord/Peasant class system, but share it as an option among many.


    • April 25, 2011 at 11:03 am

      That was the point of the post; I was ribbing people who don’t embrace Twitter and attempting to highlight what they’re missing.


  3. December 15, 2011 at 4:04 am

    blah blah blah


  4. April 5, 2012 at 3:30 pm

    Bollocks. Twitter is a pointless fad that has little to no merit for interpersonal business relationships. It’ll be all gone in a year or two, replaced with the next pile of crap.


    • April 11, 2012 at 10:19 am

      I’ll set a note in my calendar for April 5, 2014 to check back and see how your prediction turned out.


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