Web storage and bandwidth are cheap. The tools for creating a dynamic online presence are easier than ever to use. Updating a Facebook profile or website takes seconds and can be done from virtually anywhere using a smartphone. Everything is disposable – so it’s no big deal to create a web presence specifically for a purpose that has a short shelf life and then move on.
That means you can leap on opportunities to expand your business (whatever it is) as quickly as they arise.
That occurred to me as I ran across a site for custom pedestals crafted by specifically for Artprize by Doug Vandergalien. I don’t know Doug, and I don’t know how long the site has been in operation, but it’s likely something that popped up very quickly and in response to the demand created by Grand Rapids “Artprize” competition.
It’s the same principle behind food vendors with carts; where a restaurant is bound to its geographic location to find demand (and must be proactive in how it selects that spot) – mobile vendors can go directly to the demand (reacting to where the demand congregates).
Can your organization, whatever it may be, be built in a way that can nimbly respond to new opportunities as quickly as they present themselves? If you manufacture boats, can you retool to manufacture wind turbines?
If so – you can get your message out there more readily than ever. In the ruthless meritocracy that the Internet-driven economy has become, a good product and simple message are all you need to reach your audience – and at very little expense.
Another Artprize anecdote: I’ve befriended a couple of really talented Grand Rapidians – Derek Maxfield and Randy Finch of Ice Sculptures, Ltd. One can’t help but love their work and their ethos – so my better half and I offered to help them promote their Artprize entry – a sculpture titled “Frozen in Motion.” A meeting over dinner, a few emails, and I was able to build a site for them (www.frozenartprize.com) in a few hours (and for less than $50):