Advertising Alongside a Parody of Yourself: the Power of the Semantic Web

The "Goldstein Advantage" Parody Video from John Kerfoot

A good friend tipped me off to the site “Not so Pure Michigan” – which parodies the brilliant and popular “Pure Michiganadvertising campaign run by the state, featuring the voice of Tim Allen.  Among the ribbing the parody site gives to U of M football fans, Grosse Pointe, and Construction Season is a parody of the commercials for well-known Michigan ambulance chase…err…civil litigator, Sam Bernstein.

Bernstein has recently begun featuring his children in his ads, as they’ve joined his law practice.  That prompted this less-than-P.C. parody:

Here’s the thing though; the Bernstein Law Firm uses Google ads, and they show up on the Not So Pure Michigan site:

The Bernstein Law Firm Advertising on via Google Ads

I’m not the only person to notice this either:

A post from someone else who saw a Bernstein Law Firm Google Ad appear on the video mocking the firm.

Advertising alongside a web video that ruthlessly mocks a handicap of one’s family member is either a brilliant bit of cutthroat advertising strategy, or an example of how clumsily wielding the power of the semantic web can go horribly wrong.

Either way, it’s another great reminder of the interesting times we live in.

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