It’s true. 100 percent. They just don’t know it.
Research by Manpower (published at mashable.com) turned up that only 29 percent of corporations have a social media policy. Problem is, employees are using social media in both their professional lives (which affects your organization) and in their personal lives (which affects your organization – and which isn’t hampered in the least by banning the use of social media at work).
Just like with sex – it’s never too early to start talking to people about it. You don’t have to have every single detail nailed down with bullet points and legalese approved by your general counsel – just let your employees know that we’re in a new world where what goes online is much more accessible and permanent than ever before so they should use their good judgment. Most of the social media face plants I’ve seen have been from sheer ignorance – not malice – and a kind warning likely would have stopped them.
So for those institutions that think they DON’T have a social media policy – you’re wrong. You have one – and right now it’s “ANYTHING GOES.” Better do something about that.