Google’s Sidewiki apparently now allows webmasters to stake out entries on their own pages. The “Webmaster Sidewiki” feature must have been enabled some time ago, as Amway.com has one that dates to October 2, 2009. I happened across this while browsing Amway.com (another site I thought might generate controversial Sidewiki entries).
The entries appear in mint green (as opposed to the standard white of regular schlubs), and according to Google’s description it remains at the top of the page no matter what else is posted. This is likely a response to all of the fear that was expressed when Sidewiki was announced that it would take control of the conversation away from the owners of a website.
Curiously I haven’t seen “webmaster” entries on any other websites except Amway.com; I’d be interested to know if anyone else is aware of other organizations that use them as I can’t seem to find any. Coca-Cola doesn’t use one, nor do McDonald’s or Toyota. In fact, NONE of the top ten companies in the Fortune 500 (Exxon Mobil, Walmart, Chevron, ConocoPhillips, General Electric, General Motors, Ford Motors, AT&T, Hewlett-Packard, Valero Energy) use a webmaster entry for their sidewiki pages (though AT&T has an obnoxiously-long entry from “Molly” on their CustomerCare team).
Does this strike anyone else as bizarre?