There is a proliferation of tools that allow you to sync/integrate updates to your various social media presences through one interface (Friendfeed, Tweetdeck, Tweetpo.st, Digsby, Hootsuite, etc.). They’re convenient, to be sure (they allow you to syndicate one message through multiple social media channels) – but is that a good idea?
That’s not a rhetorical question – I ask because I don’t know.
For starters, there’s the security concern (tying everything up together means that much more is compromised if one’s account is hacked). That’s less of a concern to me, though, than the problem of ignoring the unique characteristics/audience of each channel. Twitter has an urgent, abrupt and personal nature that a blog doesn’t. Facebook has (in the past) been for one’s personal social circle and LinkedIn is supposed to be reserved for colleagues and business associates – but that line is rapidly blurring.
The compartments we’ve tried to push various aspects of our lives into appear to be disappearing – and the thirst for convenience (particularly in an environment saturated by new social media ventures) appears to be merging everything into one life stream. Or is it? What do you think?