PRSA 2009 International Conference Flashmob Experiment

Recently, at the 2009 Public Relations Society of America (PRSA) International Conference, the national assembly was held to go over proposed changes to the bylaws.  As with many events of this size and demographic (tech-savvy professionals), discussion about the proceedings took place on Twitter using the hashtag #prsa09.

Interested in the reach of the medium, I proposed a flashmob to test how much active engagement was taking place.  At 3:50 p.m. PST, those following the discussion on Twitter were asked to turn the tent cards at their tables on their sides.  As one can see from the photos, a number of people participated and the experiment even reached the leadership seated at the dais.  Afterwards, an impromptu tweetup was held in the back of the room.  Yes, I know, it’s all very geeky but I’m used to it as someone who sewed his own bag for the purposes of holding his D&D dice (right now I’m making a saving throw against embarrassment).

I’m interested to see what will happen next year when many of the participants at the conference will have access to wi-fi and Google Wave (as well as what this portends for other group processes like legislating, collective bargaining, arbitration, etc.) …

One thought on “PRSA 2009 International Conference Flashmob Experiment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s