It’s an exciting time to be a fan of music; the barriers to producing one’s own work have come crashing down. The technology is inexpensive. Social media connects artists to their fans. There are a plethora of low-cost options for outsourcing the commerce aspect of the business. Combined with the collapse of the terrestrial radio music industry – that means independent artists are on almost equal footing with the oligopoly of major record labels in terms of being able to create work, connect with fans and earn a living.
If this fan-generated Green Lantern trailer is any indication, the same will be true for movies sooner rather than later.
Robert Rodriguez already sent shockwaves through Hollywood when he produced Sin City at his ranch in Texas for $40 million on a digital backlot. Inexpensive digital cameras like the Red One are putting gorgeous digital images that rival the warmth of analog film even closer within reach.
The major hurdle to an explosion of diverse, fan-generated content is the thicket of intellectual property (IP) legislation the major entertainment companies have bought by lobbying congress for decades. We need a comprehensive rewrite of IP legislation so that creativity can thrive and the cabals of giant conglomerates that control the entertainment industry can’t keep watering down artistic works so that they appeal to the broadest audience possible for (perceived) maximum profitability.