If Jack O’Dwyer’s journalistic credentials were ever in question before, let all doubt be removed with his recent flurry of scandal-mongering.
Responding to PRSA’s thorough documentation of O’Dwyer’s unethical behavior and rationale for his lack of press credentials at the latest PRSA International Conference, O’Dwyer has ramped up his campaign against the organization and is now incorporating students in the Public Relations Student Society of America (PRSSA).
Unlike Bob Woodward and Carl Bernstein who have taken an objective approach to covering the US Government in their careers, Jack O’Dwyer is much more like Statler and Waldorf – the comical gadflies on the Muppets who criticize the performers no matter what they do.
It’$ All About the Benjamin$
The economic backbone of O’Dwyer’s operation is, like much of the traditional media, based on “eyeballs” (ie subscribers, traffic to his website, etc). In order for it to be financially-viable, O’Dwyer needs to be perceived as being an important figure in the public relations industry where his trade is plied, and to have attention-grabbing material to write about. Read more…
Today, Aaron Perlut penned a piece for Forbes magazine titled “The Case of Jack O’Dwyer vs. PRSA” that explores the titular conflict. Unfortunately it’s woefully incomplete and devolves into an exercise in false equivalency.
Here are some of the major problems with the Perlut piece:
1. Though he discloses his connection to both sides (being a PRSA member and actually writing for O’Dwyer’s isn’t a legitimate enough equivalency to establish neutrality), Perlut goes to heroic lengths to paint the conflict as a wash with both sides sharing blame: Read more…