Derek DeVries – Imprudent Loquaciousness

Recently I was working on a promotional project and proposed some copy for a related webpage that would notify the target audience that there were some unfavorable conditions related to the promotion (hurdles to jump over to make use of it).

The response I got was “but why would we want to tell them those things – won’t that make them less likely to commit?”

Gut check moment – your response to that question may indicate a great deal about your perspective: Read more…