Derek DeVries – Imprudent Loquaciousness

Knowing where y0u stand is the first step to take when you’re developing a public relations strategy for an organization (or yourself).  Ideally, an audit is a detailed and expensive process involving a lot of primary research (with formal community sentiment surveys adhering to good research methodology standards) – but it doesn’t have to be.  In nearly all cases, any insight you can get is better than no insight.

There are simple things you can do at little or no cost to understand the state of your brand so you know the following (the good ‘ol SWOT acronym): Read more…