Millennials: The Reason we Can’t Have Nice Things (Vine/Instagram “Wrecking Ball” Parodies Mark Demise of Padnos Hall Sculpture)
[UPDATE: The GVSU Wrecking Ball situation has been picked up by E! News Online, BuzzFeed, and now the Daily Mail in the UK. For a while, there was a "@GVWreckingBall" parody Twitter account but it looks like it was suspended a few minutes ago. H/T @AdriWall]
Twitter is abuzz with the news that the pendulum sculpture has been taken down as a result of students being inspired by the video for Miley Cyrus’ “Wrecking Ball.” A quick search of Vine/Instagram resulted in these:
Young people: fair warning – old people have smartphones too and participate in the same social media spheres you do. That goes double for the guys smoking the hookah (not the most advisable thing to flaunt in Ottawa County even if it’s just flavored tobacco).
If you’re looking for a tool to search for Vine (and Instagram) videos – VineViewer.co is a pretty good option. Fair warning – the first page loads *everything* available (which, for me, included a vine of a naked little person at a strip club jumping off the main stage into the arms of a patron who subsequently dropped her). Yes, this is the age of Radical Transparency.
It’s not a revelation to observe that public relations people often have an adversarial relationship with the legal department of any large organization. By nature, the two fields are set in opposition: public relations pushing to disclose, and legal pushing to conceal.
Too often, unfortunately, the legal department wins out when disputes arise as the legal profession tends to be respected as far more credible than PR. That doesn’t mean legal is right all (or even most) of the time.
Recently a local paper featured a live chat with an employment law professional and a staffer of a state legislator who proposed barring employers from accessing employee social networking profile data. As is the case with most ham-fisted attempts by lawyers/legislators to insert themselves into the social media landscape, both the law (House Bill 5523: Social Network Account Privacy Act) and the legal advice for employers are wrong.
While part of House Bill 5523 is reasonable (protecting userid/password information from employers) – it’s superfluous political posturing because the act of an employer demanding access to an employee’s Facebook account is already illegal: it’s identity theft (and it’s also prohibited by Facebook’s policies).
What I disagreed with most was the legal advice for employers, which was essentially to avoid using the Internet and social media to search for information on prospective employees. The rationale given for this was the possibility that one could uncover information about a prospect (such as a pending pregnancy, age or disability) that one would have to prove they didn’t use this information in a decision not to hire.
There are two problems with that advice:
1) Not hiring someone due to pregnancy, age, or a medical condition happens regardless of the use of social media to find that information out. When you interview someone in person, those things become readily-apparent whether or not you used social media to weed people out.
Abstaining from social media searches wouldn’t insulate anyone from allegations of bias.
2) There’s actually a very good case to be made that investigating employees via social media actually PROTECTS employers from allegations of discriminatory hiring. For starters, it allows an employer to get a sense of someone’s fluency with technology (essential in the workplace today).
Depending how active people are online, it can also provide insight into their critical thinking process, how active they are in the community, and what their communication skills are … all things that are perfectly reasonable to use in not hiring someone.
If you need an excuse not to interview or hire someone, odds are the Internet can provide ample legal justification.
Sometimes considering an alternate perspective to the legal one provides valuable insight. I wish more corporate leadership would try it.
Earlier today, Sam Laird of Mashable wrote an article asking “Does Every Employee Need Social Media Training?”
Absolutely. All employees are brand ambassadors whether they want to be or not. There’s no way to stop information from flowing in or out of an organization. Social media policies are, by their very nature, reactive so by the time they come into play the damage is already done.
The only way to get ahead of (and hopefully avoid) the negative consequences of a radically-transparent world is to make sure employees are aware of the dynamics of the new world we live in where Internet connectivity is ubiquitous and everyone has a multimedia studio in their phone.
Focusing myopically on the negative possibilities in social media is like focusing only on the villains in comic books. They’re only part of the equation (and often easily vanquished).
The flip side of the worry over employees and social media is that most organizations are missing out on POSITIVE opportunities (which are far more numerous than the negatives). Properly-focused and empowered, employees can wield the power of social media for an organization’s benefit (improving workflow, engaging customers, and sharing the stories that build a brand).
You don’t have to reinvent the wheel: there are loads of infographics, charts, checklists, fliers, videos and other resources a simple Google search away and the training can be as simple as an informal jam session that starts with you asking what employees’ questions are and building the conversation from there.
Perhaps summer isn’t the best time to schedule a learning opportunity for education professionals. Unfortunately the Paperclip Webinar on Community Colleges and the Impact of Social Media has been canceled and will be rescheduled for a later date.
As soon as we have a new date, I’ll post it here.
Community colleges across the country are finding ways to teach, market and communicate using various forms of social media. In this rapidly changing environment it is challenging for professionals to stay up to date on the latest trends and functions of a social media landscape.
In many cases, higher education has led in the adoption of these new tools and technologies. Much more can be done, however, both inside the classroom and outside the college engaging publics.
Join me for an interactive webinar where you will learn how to develop a greater awareness of hot trends in social media as they relate to community colleges and begin the process of creating an effective social media marketing plan.
Register Here: http://bit.ly/ccsandsocialmedia
Online nothing goes away, and anything can come to light if enough time and pressure are applied.
George Zimmerman is about to find that out because the Miami Herald found his MySpace page. I’m kind of surprised this didn’t come to light sooner. In a bit of dark humor, he was just awarded the “In the Spotlight” badge because people are flocking to pore over his updates for clues.
We can’t undo the advances into the era of Radical Transparency, we can only adjust to it. That isn’t a bad thing.
Just as social media can have a negative impact on someone’s life, it can also have a positive impact. It depends on how much of a person is positive or negative.
Social media is only a tool – it has no inherent qualities. It can only reflect those who use it. The same social media platforms that are providing fodder to back up the allegation that the shooting of Trayvon Martin was a hate crime motivated by mistrust of a race are ALSO raising funds for Zimmerman’s defense fund and spreading the message of his fervent right-leaning defenders. Con artists on both sides of the case have faked content to support their side – and virtually all have been caught and debunked.
Right now the big headlines are the racist missives against Hispanics that the MySpace profile contains, as well as some allusions to criminal behavior.
That won’t be the only headline, and a fuller picture of Zimmerman is already being illustrated in the news media as we all endeavor to learn more about him and his motivations. The Herald noted that he has a racially-diverse group of friends (as depicted by his photos). Likely there are other positive features of Zimmerman which will come to light.
I tend to think anything that helps make us more aware that the world is a complex, gray place with few (if any) absolutes is a benefit to us all.
One of the first places people go (from Google, that is) for quick answers and information is Wikipedia. The size of the audience it commands, and its ability to become a critical resource for developing the narrative from current events mean that it’s of critical importance to any public relations professional.
Unfortunately the PR community is largely ignorant of how to interact with Wikipedia.
According to a new study done by Dr. Marcia W. DiStaso of Penn State University,
- 25 percent of public relations pros were completely unaware of the state of Wikipedia entries about their organization.
- Worse – only 21 percent were familiar with the rule that PR pros should not edit articles on behalf of a client or organization they represent.
This is unacceptable. A healthy understanding of Wikipedia and the dynamics of the collaborative space online (which eschews back-room deals and undemocratic influence) is critical for every PR pro (and journalist) to understand. This is the stuff of textbooks.
The study was prompted after a very thorough and productive discussion that has been happening on a Facebook group called CREWE (Corporate Representatives for Ethical Wikipedia Engagement) created by Phil Gomes of Edelman. The group has brought together Wikipedians (including founder Jimmy Wales) to promote broader awareness of the relationship between PR pros and Wikipedia editors:
- On the one hand, Wikipedians want to ensure that all information on the site is accurate and free of bias.
- On the other hand, PR pros have a legitimate complaint in that following the established process for contributing or editing content (to post suggestions to the “Talk” page in the hope that it will be evaluated by a Wikipedian with no connection to the story and ultimately considered for application to the Wikipedia entry) is often ineffective as it can be difficult to get the attention or consideration of editors.
The study done by Dr. DiStaso also contains a very helpful infographic pulling out some of the important points from the study. You can find everything here:
Measuring Public Relations Wikipedia Engagement: How Bright is the Rule?
Public Relations Journal — Vol. 6, No. 2 | Author: Marcia W. DiStaso, Ph.D.
Abstract: The study by Dr. DiStaso explores the views, experiences and beliefs of public relations/communications professionals about editing Wikipedia for their company or client. Wikipedia co-founder Jimmy Wales has what he believes to be a “bright line” rule whereby public relations/communications professionals are not to directly edit the Wikipedia articles about their companies or clients. Through a survey with 1284 responses, this study found that the “bright line” rule is not working. This is because, among other reasons, 60% of the Wikipedia articles for respondents who were familiar with their company or recent client’s article contained factual errors. When the talk pages were used to request edits, it was found to typically take days for a response and 24% never received one. Plus, most of the public relations/communication professionals in this study were unaware of the rule and almost half of those who were familiar with it did not understand what it meant to them.. [Download Article]
"...and you shall have no pie."As my parents tell it, when I was an infant my first word wasn't a word - it was an entire sentence. Very little has changed.
- The Less Than Definitive Guide to Grading Student Blogs
- The Most Important Aspect of the WikiLeaks Debate
- Why Every Social Media Manager Should be Over 25*
- Millennials: The Reason we Can't Have Nice Things (Vine/Instagram "Wrecking Ball" Parodies Mark Demise of Padnos Hall Sculpture)
- Update - Burger King's Twitter Account Hacked; Finally Suspended 1 1/2 Hours Later