Given the field I work in, I pay a lot of attention to billboard campaigns. I suspect this makes me different from many of the publics we target.
One thing I’ve noticed in my years of careful Billboardspotting is how remarkably similar all outdoor advertising is for colleges and universities. It’s eerie. It’s almost as though everyone is watching what everyone else is doing and copying it in some sort of marketing feedback loop.
This is likely what is actually happening, which explains the creative entropy. Read more…
[Updated] It’s 2012, and the presidential primary season is upon us. In reality, it’s been upon us for the past year – the news media seems to have the same proclivity for stretching out presidential campaign season as retailers have for stretching out the holiday gift buying season.
Plenty of others have written about our arcane and stupid primary process, but I thought I would put a different spin on the argument that Iowa should not be allowed to screen the roster of presidential candidates:
From a Marketing/Public Relations/Advertising perspective, the population of Iowa makes for a terrible focus group.
Iowa is completely unrepresentative demographically of the diversity that exists in the US. In fact - it’s such a skewed population that it doesn’t even have a test market in the top 50 (unless you count markets shared by other states).
No marketer would risk taking a product to market nation-wide based on how it plays in Iowa – so why do we let them vet presidential candidates? Check out this selection of demographic indicators: Read more…
A good friend tipped me off to the site “Not so Pure Michigan” – which parodies the brilliant and popular “Pure Michigan” advertising campaign run by the state, featuring the voice of Tim Allen. Among the ribbing the parody site gives to U of M football fans, Grosse Pointe, and Construction Season is a parody of the commercials for well-known Michigan ambulance chase…err…civil litigator, Sam Bernstein.
Bernstein has recently begun featuring his children in his ads, as they’ve joined his law practice. That prompted this less-than-P.C. parody:
Here’s the thing though; the Bernstein Law Firm uses Google ads, and they show up on the Not So Pure Michigan site:
I’m not the only person to notice this either:
Advertising alongside a web video that ruthlessly mocks a handicap of one’s family member is either a brilliant bit of cutthroat advertising strategy, or an example of how clumsily wielding the power of the semantic web can go horribly wrong.
Either way, it’s another great reminder of the interesting times we live in.